Chapters

Programmatic SEO

Examples

Understanding programmatic SEO becomes much clearer when we look at real-world applications. In this section, we'll explore concrete examples of websites successfully leveraging programmatic SEO techniques, as well as discuss various use cases where this approach can be particularly effective.

These examples and use cases will illustrate how the technique can be applied across different industries and content types, helping you understand how it might benefit your own projects.

Examples

Here are some websites that are generating millions of traffic with their programmatically generated pages:

1. Kapwing

Kapwing is a web-based collaborative video editor mainly for memers. It organically generates more than 395k traffic every single month.

Almost all the traffic comes to the meme and other template pages that are programmatically generated. And the website ranks for most of the meme template related searches, as you see in the above screenshot.

kapwing.png

And if you analyze, these ranking pages are extremely simple. Just a title, short description, video of the template, dimension, type, and a clear CTA.

2. Enhancv

Enhancv is a startup that helps professionals create modern resumes. It organically generates more than 1 million traffic every single month.

Most of the traffic comes to the resume templates related pages as Enhancv has smartly captured the SERP for some highly transactional keywords. It ranks for resume templates, resume examples, resume formats, etc. related keywords.

enhancv.png

Again, these ranking pages are very simple. Just a title, short description, and a few resume examples that users can quickly start editing.

3. Canva

Canva is probably the most successful programmatic SEO example that generates more than 185 million organic traffic every month. It’s a graphic design platform that ranks at the top of Google for extremely competitive keywords like business cards, graph maker, flyer maker, etc.

canva.png

The graphics templates pages that bring most of the traffic are simple, one example is shown in the screenshot above.

4. TimeAndDate

TimeAndDate.com provides information related to time and date as obvious by the name, and generates more than 154 million organic traffic each month.

time-and-date.png

“What time is it in {place}” are one types of pages that generate lots of traffic. For example, take a look at the simple “Current Local Time in California” page that just shows the local time in the place.

Use cases

Possibilities with programmatic SEO are limitless, you just have to implement the technique strategically for your website. And whether you have a product/services to sell or just a content website, the pSEO techniques can help you generate tons of targeted traffic to your website.

Let’s take a look at some possible use cases of programmatic SEO:

a. Comparison landing pages

Say, you provide an email marketing service and want to create pages comparing your service with other email marketing services out there in order to show how your service is better than your competitors.

If we assume there are 100 email marketing service providers, then you will have to create 100 different pages which will take forever, if you create manually. And that’s where the techniques of programmatic SEO can be helpful, you can easily create the following pages in bulk as they all follow the same pattern:

  • YourEmailService vs ConvertKit
  • YourEmailService vs Mailerlite
  • YourEmailService vs AWeber
  • YourEmailService vs Mailchimp
  • YourEmailService vs Drip, etc.

b. Location based pages

If you have a business that offers services in multiple locations, then you can create location-specific pages, helping potential customers find your website easily. You can have the following pages:

  • YourService in New York, USA
  • YourService in Mumbai, India, etc.

Or, if you have a content website that provides information about cool places to visit in different cities or countries, generating pages programmatically is going to save you a lot of time and effort. You can easily create pages like:

  • Cool places to visit in New Delhi, India
  • Cool places to visit in Bali, Indonesia
  • Cool places to visit in Amsterdam, Netherlands
  • Cool places to visit in Bangkok, Thailand, etc.

c. Simple information pages

Say, you have a site where you want to provide nutritional information about thousands of food items. Now, pSEO makes it straightforward to create separate pages for each food item. For example:

  • Nutritional information of milk
  • Nutritional information of banana
  • Nutritional information of apple
  • Nutritional information of rice, etc.

Or say, you have a fish blog where you want to create pages for each type of fish, then you can have pages like:

  • Interesting facts about goldfish
  • Interesting facts about angelfish
  • Interesting facts about guppies, etc.

The overall idea here is very simple — if a set of pages follow the same pattern, the programmatic SEO techniques can be applied.

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