Publishing Pages

To generate programmatic pages, you will require some kind of automation program that takes the data from the database, replaces all variables/placeholders present in the page template, and creates all the pages.

From here, you have two different options to do programmatic SEO:

1. By using code
2. By using no-code

Using code will grant you more control over the design and complexity of the pages to be generated, but they require more effort to set up and maintain, whereas using no code requires less effort but is generally less flexible.

Let’s learn about both the options below:

1. By using code

If you’re a developer or have the budget to hire one, implementing programmatic SEO using code gives you more flexibility and also is comparatively more scalable. Most of the folks that I have interacted with like to use Next.js for doing pSEO because of features like static generation and server-side rendering.

However, there are several other options across different programming languages and frameworks as well.

• JavaScript-based frameworks like Gatsby, Remix, Nuxt.js, Gridsome, Eleventy, Scully, etc.
• Ruby on Rails can be another great choice for dynamic content generation
• Python frameworks like Django and Flask can also be great choices

While choosing the tech stack, consider factors like performance, developer experience, support for SEO, community and ecosystem, etc. However, you should also consider which programming language you’re most comfortable with.

2. By using no-code or low-code

When choosing a no-code or low-code solution, consider your specific SEO needs, the complexity of the data-driven content you plan to generate, and how much control you want over the SEO aspects of your pages.

Most no-code platforms offer SEO tools and integrations to help optimize your content for search engines, but their capabilities can vary, so it’s essential to evaluate each based on your project requirements.

Some no-code options that you can use for programmatic SEO are:

• WordPress (recommended): The combination of “WordPress + WP All Import + Google Sheets” is my preferred tech stack for doing pSEO. It can also be easily scaled to 50,000 or even more pages.
• Webflow: While being a no-code platform, Webflow gives you slightly better control over the design of landing pages as compared to WordPress.
• Framer: Just like Webflow, Framer is also a good no-code platform that does support creating programmatic pages.
• Bubble: Bubble offers extensive database functionalities and dynamic page generation, but it might require at least some understanding of code to set everything up.
• Wix or Squarespace: Platforms like Wix and Squarespace also have dynamic content features. They also have drag-and-down features so it becomes even easier.
• Softr or Pory or Sheet2Site: These tools automatically pull data from a Google Sheets or Airtable database and create 1000s of pages within minutes.

Apart from these, you also have other options that can get integrated into your current website regardless of the tech stack you are using, such as CreatePages and a few others.